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According to the fan, Jessica was at the nail salon yesterday . She wore the same outfit at the Visit Korea Press Conference.



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Two major milestones were reached for Girls' Generation's music videos, as the "Gee" MV surpassed 50 million views on the official SM Entertainment YouTube page, and the "Oh!" MV surpassed 40 million views.

With "Gee" being the girls' breakout hit in 2009 and "Oh!" being the title track of the album that helped Girls' Generation win the Golden Disk Daesang in 2010, it's no surprise that the two music videos have become such big hits online. "Gee" and "Oh!" are the two most watched MVs on the official SM Entertainment YouTube page, and the girls have three of the top four most watched videos on that channel, with "Run Devil Run" coming in at number four with over 27 million views.

Source: SM Entertainment YouTube


A couple weeks ago, SNSD’s YoonA was spotted at the airport departing for Los Angeles with actor Lee Min Ho. They embarked for the States to film a CF for outdoor clothing brand, Eider.

YoonA’s airport fashion consisted of a belted shirt with a black t-shirt underneath, a skirt, short high-heeled boots, and a red shoulder bag which intrigued many fans.


If you’re wondering where you can get YoonA’s black t-shirt, it is made by the very brand that she’s endorsing, Eider. It comes in a variety of colors and currently retails for about $36 USD.

Source: Style M
Credit: Allkpop


SM Entertainment, one of Korea's largest domestic entertainment agencies, has seen much success in recent days. After a press conference and signing ceremony for the corporation's first overseas joint venture SM True were held, the company's share prices experienced a rapid increase.

SM Entertainment was approved and listed in KOSDAQ (Korea's independent stock market, the counterpart of the American NASDAQ) in April 2000. At the time, the company managed BoA, H.O.T., Isak, S.E.S., and Milk. Since their record low of 935 won in October 2008, SM Entertainment has experienced a steady increase in stock prices. For the first time since its record high of 65,600 won in June 2000, SM Entertainment saw a sharp increase of its stock prices, closing with a high of 30,700 won on August 17.

SM Entertainment's founder Lee Sooman, who holds the most company shares with 4,041,465 shares (24.43% of the company shares), saw his shares reach a value of 135 billion won.

On August 18, SM Entertainment's shareholders saw stock prices rising in the morning. By 9:13am, prices had risen to 35,100 won per share, a record for the company. Accordingly, Lee Sooman's shares hit 141.85 billion won, another increase setting a new record.

Although SM Entertainment's operating profits fell in the second quarter of this year, the steady increase in stock prices can be interpreted as faith in SM Entertainment as a company.

SM Town artists have been extremely successful through concerts, album sales, and their other promotions. It has been predicted that SM artists Super Junior, SHINee, SNSD, and f(x), who attract both domestic and overseas attention and sales, will assist SM Entertainment's rising stock prices to the point that Lee Sooman's company shares will exceed 140 billion won; some anticipate him to even reach 150 billion won.

Upcoming promotions have also been indicated as possible factors behind the recent rise in SM stock prices. SM artists will perform at the Tokyo Dome in Japan on September 2-4. The event is estimated to draw a crowd of over 15,000 audience members.

Source: Nate (1, 2, 3), Businessweek, and Yahoo! Finance
Credit: Koreaboo


In the middle of downtown Bangkok. We met with Jessica, who was standing there alone. This is her rugged yet sexy and tough but sensual Levi's denim styling. Price is undecided for all clothes and accessories.
White sleeveless top with red checkered shirt, military jumper, denim pants (Levi's), bangles on right arm (Black Muse), stylist collection bracelet on left arm, and ring on left hand (mzuu).
White sleeveless top and checkered long shirt, denim pants (Levi's), red and green bracelets on right arm (Yurinari), studded stylist collection bracelet, and ring on left finger (mzuu).
White sleeveless top and denim shirt (Levi's), gold rings (Gerard Tully at Daily Project).
White sleeveless top, checkered long cardigan, denim pants (Levi's), brown bracelet on right arm, beige bracelet on left arm from stylist collection, leather bangle on left arm and teddy bear necklace (Yurinari), wool ankle boots (Manas).
White sleeveless top and checkered pink shirt, red padded vest, denim pants (Levi's), stud bangle on left arm (mzuu), white bangle on right arm (Black Muse).


Translated by: ch0sshi@soshified.com
Edited by: residentbenchwarmer@soshified.com

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