111010 SM Entertainment and Kakao sign partnership agreement to help spread K-Pop globally through new music platform
SM Entertainment and mobile service/business Kakao have signed a partnership agreement. As a result, SM Entertainment and Kakao Talk will launch a new music platform set to be deployed globally. The K-Pop Hallyu craze has started to spread globally, and the new music platform will help spread K-Pop music worldwide.
The music platform is expected to provide real-time content for Kakao Talk and create a standard platform for a global music market.
With their newly formed partnership, SM Entertainment and Kakao Talk will continue the expansion of the Korean Hallyu Wave through their new mobile platform, and are set to improve the global music market platform.
SM Entertainment CEO Kim Youngmin said, "Kakao Talk users will have new access to a wide variety of music content, and I'm looking forward to creating a new music content market platform."
The mutual agreement between the companies will form a new digital distribution market for the future.
Source: Newsen
Credit: Koreaboo
