120401 Girl’s Generation becomes Lotte Department Store’s official models
Hallyu super group Girl’s Generation has become the official models for Lotte Department Store.
Lotte has secured the endorsement for a period of one year. It will hold the rights to various uses of their rights including CF’s, mailing ads, and advertisements.
Lotte Department Store cited Girl’s Generation’s bright and eye-catching image as a potential re-branding of its own image into a young and hip department store.
It also mentioned that Girl’s Generation’s status as a top Hallyu group can allow potential customers from Japan to Indonesia to become more familiar with the Lotte brand
A Lotte Department store representative commented, “Since the economy is not looking too good, we decided on using bright and refreshing endorsement models. We will continue to strive to become a department store that presents the best shopping experience for our customers.”
Source: Allkpop
